Gregg Masters, MPH

Gregg A. Masters, MPH, is a seasoned healthcare executive, entrepreneur, and thought leader with over three decades of experience in public health, healthcare systems management, and digital media innovation. A credentialed public health professional from the UCLA School of Public Health, Gregg has held leadership roles across non-profit and proprietary U.S. health systems, including academic medical centers and community hospitals.

Gregg's career spans key domains such as managed care, accountable care organizations (ACOs), and digital health. He has been a vocal advocate for patient-centered care, transparency, and system transformation. His leadership efforts aim to disrupt the status quo in healthcare, notably addressing the "NMP" (Not My Patient, Not My Problem) culture in academic medicine and tertiary centers.

Professional Contributions

•  Producer and Host: Gregg is the producer of numerous healthcare-focused programs, including Health UnaBASHEd with Gil Bashe, PopHealth Week, Trending NOW, and Health Stealth Radio. These shows explore critical healthcare topics, trends, and innovations.

•  Founder, Health Innovation Media: As the founder of Health Innovation Media, Gregg has led coverage of major healthcare conferences, offering insights into emerging technologies and policy developments.

•  Social Media Pioneer: Known for his digital acumen, Gregg was among the early healthcare leaders recognized for leveraging social media to foster dialogue and share best practices. Formerly @2healthguru on Twitter, now @GreggMastersMPH, he has been featured in numerous "Who to Follow" lists by publications like Fierce Health and Health Data Management.

Industry Impact

•  CMS Innovation Expert: Gregg served as a reviewer for grant applications for the CMS Center for Medicare and Medicaid Innovation's "Healthcare Innovation Challenge" program.

•  ACO Advocate: As a founder of ACO Watch, he has been at the forefront of discussions around value-based care and the future of accountable care organizations.

•  Digital Health Innovator: Through initiatives like HealthInnovationMedia.com, Gregg has championed the integration of digital tools in healthcare delivery and engagement.

Creative Ventures

In addition to his healthcare work, Gregg has expanded into the arts as a co-founder of ArtToday.tv, which highlights artists addressing critical global issues like ocean health and microplastics pollution. He also produces immersive art exhibitions such as "Aquariosity," blending digital and environmental art to inspire change.

Personal Mission

Gregg’s work is deeply informed by personal experiences, including the loss of his son, Anthony, in 2023, which has driven his commitment to addressing medical errors and improving healthcare quality. He is also actively managing his family's estates, emphasizing financial stewardship and property management.

Specialties

Gregg is recognized for his expertise in:

•  Healthcare leadership and strategy

•  Digital content development and brand amplification

•  Public speaking and thought leadership

•  Social media and community engagement

•  Healthcare innovation and policy advocacy

Notable Achievements

•  Frequent journalist and speaker at major healthcare events, including HiMSS, Health 2.0, and Health Datapalooza.

•  Veteran advisor to hospitals, managed care networks, and provider-sponsored health plans.

•  Developer of unique content formats that amplify healthcare narratives and innovation. Current Projects

•  Co-developing ArtToday.TV with business partner Lon Levin, an initiative blending media, technology, and art.

•  Supporting immersive exhibits like the Medusas-focused project at the Museum of Arts of Querétaro, Mexico, exploring themes of survival and environmental resilience.

Connect with Gregg

•  Twitter: @GreggMastersMPH

•  LinkedIn: Gregg Masters

•  Websites:

o  ArtToday.tv

o  ACO Watch

o  Health Innovation Media



Gregg Masters remains a dynamic force in healthcare, blending strategic expertise, creative vision, and a relentless commitment to improving systems for patients and providers alike.